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This free guide is an introduction to how brand work actually works.
It’s built for creators who are starting to see brand opportunities show up, but aren’t sure how to make sense of the language, the deal structures, or why pricing and contracts feel more complicated than expected.
Inside, you’ll learn how brand partnerships are typically structured, the different types of brand work creators are offered, and the key terms brands use when discussing content, usage, and promotion. It breaks down the common pieces of a brand deal and explains why confusion often happens, especially when expectations aren’t clearly defined.
This guide is meant to help you understand the landscape. It explains what brands are asking for, how deals usually move from start to finish, and why pricing, contracts, and usage decisions carry more weight than they first appear.
It’s not a pricing guide, a negotiation playbook, or a contract walkthrough. It’s a foundation, designed to give you clarity and context before things become real conversations.
If you’re already talking to brands, being asked for rates, or reviewing contracts, the paid guide goes deeper and focuses on how to evaluate deals, set pricing, handle pushback, and protect your time and work.
This free guide is an introduction to how brand work actually works.
It’s built for creators who are starting to see brand opportunities show up, but aren’t sure how to make sense of the language, the deal structures, or why pricing and contracts feel more complicated than expected.
Inside, you’ll learn how brand partnerships are typically structured, the different types of brand work creators are offered, and the key terms brands use when discussing content, usage, and promotion. It breaks down the common pieces of a brand deal and explains why confusion often happens, especially when expectations aren’t clearly defined.
This guide is meant to help you understand the landscape. It explains what brands are asking for, how deals usually move from start to finish, and why pricing, contracts, and usage decisions carry more weight than they first appear.
It’s not a pricing guide, a negotiation playbook, or a contract walkthrough. It’s a foundation, designed to give you clarity and context before things become real conversations.
If you’re already talking to brands, being asked for rates, or reviewing contracts, the paid guide goes deeper and focuses on how to evaluate deals, set pricing, handle pushback, and protect your time and work.
